

UX design is all about removing friction and enhancing usability for a product, and paying attention to visual hierarchy is a key way to do this. This can drastically reduce the amount of effort needed to engage with your product. Visual hierarchy can play a key role in the planning of your information architecture to help your users navigate through your product easier. Why is visual hierarchy important in UX design? By using principles like contrast, scale, balance and, more, you can help establish each element in its rightful place and help the most important elements stand out. Visual Hierarchy is used to rank design elements and influence in the order you want your users to view them.

In this article, we’re going to learn about Visual Hierarchy in UX Design and how we can use it to improve our products and optimize our users’ experiences. Every element in our design should help improve our user’s experience and more clearly convey that message. From the time of stone tablets to the electronic devices we use today, we have used and continue to use design to communicate our important messages. Design has been around since the beginning of time.
